Shelley is a passionate practice manager who brings over 30 years of customer service and leadership experience to the aesthetic industry. With a natural talent for creating seamless, luxury-level patient experiences, she ensures every guest feels cared for like family.

In her role, Shelley leads with both heart and strategy—coaching her team to achieve treatment plan conversions, drive memberships, and deliver consistent excellence. She oversees daily operations, budgets, and KPIs to keep the practice running smoothly and efficiently while partnering with leadership on marketing, events, and community outreach to grow the brand.

Texas-born and raised, Shelley has called Fort Worth home all her life. Married for 24 years with three wonderful kids and three dogs, she enjoys weekends cheering on her boys at the baseball and football fields. When she’s not managing the practice or spending time with family, she loves decorating, shopping, a good movie, and a glass of champagne on date night.

Shelley is inspired by the science behind aesthetics and loves helping men and women look and feel their best—enhancing natural beauty without going under the knife. Blessed and busy, she believes in leading with gratitude, joy, and genuine care for every patient she meets.